Is the UK’s funeral industry missing a trick?
Here’s a simple question for funeral directors: can you name the biggest UK brand?
You’ll probably come up with something from the retail sector: perhaps Cadburys, or Unilever. Retail brands and their parent companies make continuing efforts to maintain their visibility on the high street, in shops and supermarkets.
But, while Britain is a heavily branded country, our perceptions of brands tend to be a little skewed. In fact, according to MarketingWeek’s latest annual survey, the top-performing British brands belong to companies outside the retail sector.
As you’d expect, the five chart-toppers — Vodafone, HSBC, Shell, BP and BT — all command big advertising budgets. But they’re also more likely to be involved in meaningful customer interactions than confectioners or suppliers of cleaning products. And much of their success comes from knowing how to leverage those in-depth engagements.
Branding in the Funeral Sector
The UK’s funeral industry has traditionally been reticent about self-promotion. But, just like the heavy-hitters mentioned above, a funeral home needs to remind present and future customers of its identity, and to ensure that its brand remains fully visible in an increasingly competitive marketplace.
And, as those top-performing brands have shown, branding has maximum impact when it’s delivered at the right time.
Here at Amspac, we specialize in discreetly branded packaging for the funeral sector, with bags and boxes that are purpose-built to carry the urns, caskets and boxes used across the industry.
How Amspac Can Help
Our designs are carefully pitched to catch your company’s distinctive tone, whether that’s traditional, modern, or something a bit ‘different’. They’re simple, elegant, and dignified, and will spread the word of your business amongst the family members and functionaries who participate in the funerals you organise.
In short, presentation bags from Amspac are a great way to publicize your funeral business.